Text content is an area that many e-commerce websites overlook. Therefore I’ll focus on it in this essay on Ecommerce SEO Agency Fundamentals.
Text content is sometimes overlooked when building an eCommerce website because eCommerce sites are all about products. A website’s ability to rank in search engines is heavily influenced by the quality of its text content, which is used by search engines like Google to determine a page’s topic matter.
You should add optimized text content in a variety of areas on your eCommerce website, but the most important ones are:
Welcome to our website!
Relevant anchor text links to relevant product category pages should be the centre of the content on your home page. On this page, you should have a minimum of 250 words to cover all of your main products.
Product Listing Pages/Categories:
Category-specific content should focus on a narrow range of products, with prominently displayed USPs and connections to related products or subcategories. Consider include delivery information and applicable product guarantees as part of your USP, such as Next Day Delivery, if they aren’t already prominently shown elsewhere on the page.
Pages of Products:
Avoid using product descriptions from the manufacturer whenever you can. As a result, if your competitors use production descriptions to describe their products, you can gain a competitive advantage by creating original product descriptions. The minimum word count for each product page should be 50.
What Else Should You Know?
Text Size and Position:
If possible, the text should be placed as high on the page as possible (above product listings) so that Google can read it first when visiting your page. However, if this is not possible or will hurt the design of your eCommerce website, text placed below product lists can still be compelling.
Continuity of Supply:
Producing regular content is an essential component of any SEO plan. This can be articles, news snippets, or blog posts, but it can help give your brand personality and keep a website currently in the eyes of search engines.
No Time to Create Engaging eCommerce Content? We Can Help!
A search engine optimization (SEO) firm is typically the best option if you do not have the time to write the optimized content your eCommerce website requires. A reputable firm should be able to effectively communicate your brand’s message while also thoroughly optimizing it for search engines’ purposes thanks to well-trained SEO copywriting employees.Continue Reading